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What is MultiValue?
MultiValue
is a designation and a symbol given to the world's most widely used
and experienced business software solutions. No matter how
specialized your computing needs are, there is a MultiValue software
solution that exactly matches your computing requirements. At nearly
$3 billion annually, MultiValue is one of today's fastest growing
segments of the business software solution market.
Often referred
to by insiders as the computer industry's "best kept secret",
businesses and institutions frequently are hesitant to disclose the
fact that they use a MultiValue solution since it is often at the
core of their competitive edge. This is because MultiValue software
is designed by business experts familiar with the most efficient way
to handle the data processing needed by their specific industry and
therefore costs less to maintain and operate than generic solutions.
And because MultiValue business software is portable across all
computer hardware and major operating systems.
Who uses
MultiValue business software?
Over 10 million
people in companies around the world sign on to a MultiValue system
every day when they arrive at work. MultiValue business software
solutions are available for over 300 major industries and
institutions from the smallest company to companies with thousands
of users.
Collectively, the
sellers or MultiValue business solutions represent a $2 billion plus
annual market in software alone and have a staggering three million
strong user base worldwide that has been accumulated over the past
25 years.
In the late 1990s,
International Spectrum conducted a survey of over 500 active
companies in the MultiValue market. These companies were
categorized as either a VAR, Software House, or Independent
Consulting firm.
The survey
revealed that the average MultiValue VAR generates $4.71 million
revenue in the market annually. The average MultiValue Software
House reported $2.04 million annual revenue and the average
MultiValue Consultant generates $187K annually. Those doing the
best are those who know both the web and legacy MultiValue
applications.
International
Spectrum currently is aware of over 400 active MultiValue VARs, 182
active MultiValue Software Houses and approximately 2,000
independent consultants. Based on the above survey, a simple linear
extrapolation estimates the annual MultiValue market at $2.95
billion.
To gain a
consumer image commensurate with the true collective market size
of these database environments, International Spectrum
spearheaded a drive in January 1996 to encourage the core
providers, VARs, and end users in the market to refer to and
label their products and systems as belonging to a common family
of products through the use of a "Dolby Surround"-like symbol.
With the assistance of a special Technical Advisory Board, the
term "MultiValue" was deemed to have both technical and
marketing significance and the MultiValue symbol was adopted.
The concept
has been simple and effective. Any producer of software or
services specifically designed for a MultiValue-identified
database environment can use the MultiValue symbol in
conjunction with those products and services.
For more information visit
www.intl-spectrum.com.
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